Our unique approach, culture and beliefs are held by each of our staff members, and provide a brand reputation and sales results unlike any other provider in the market.

By immersing itself in the business of its clients, Mesh becomes a true business partner, participating in the planning process, both with the client and with the retail partners, bringing insights, experience and recommendations into the planning process.

We understand brands, having worked with luxury and premium brands in various events and travel retail settings.  We deliver the brand essence with a customer centric approach, starting from the point of inquiry, through to purchase and into after-sales service. 

In 2002, Mesh was approached by Nespresso, an Australian division of Nestle, which introduced itself as a new distributor of a luxury retail coffee machine and a unique coffee capsule product that had never been seen before in Australia. From humble beginnings, Nespresso was operating out of a small shop front in Thornleigh, with a tiny marketing budget, and its products had very little leverage or exposure. Our challenge was to infiltrate the market and generate sales in a cost-effective manner for Nespresso.

Mesh Marketing is an experience agency that specialises in developing and executing customised F2F brand experiences that drive results. Our team was approached by Miele, a leading manufacturer of premium household appliances, to help launch a National program, including a team of Field Sales Representatives and a team of demonstration specialists.  Our goal was to drive sales and increase market share by developing a comprehensive end-to-end retail program that showcased Miele's products in the most compelling way possible supporting strong sales sell-out.

To achieve our objectives, we worked closely with Miele to understand their brand, products, and target audience. We invested in extensive research to identify the best stores/locations and territory planning for the Field Sales Representatives and demonstration specialists. We recruited a team of sales specialists who were passionate about the Miele brand and products. We developed a comprehensive territory visitation and demonstration program that included product demonstration, displays, and training modules for store representatives. 

Our team executed the national program with precision and dedication, visiting stores across Australia and New Zealand delivering compelling product demonstrations highlighting the features and benefits of Miele's appliances. Our dedicated Miele Field Sales teams work closely with store managers to create eye-catching displays following each retailer planogram showcasing our brand product story. Through our partnership approach, we build strong relationships with store managers and sales associates, which accelerates Miele sell-out and increase market share.

Our National Miele program is a resounding success. We have doubled sales in stores where our demonstration specialists are present, increasing significant brand exposure and customer interest in Miele's products through experience and story-telling. Miele’s market share has increased in the category by our comprehensive approach to the programs, cementing their position as a leading brand in household appliances.

In 2010, Moët Hennessy (part of the LVMH Group) was looking for an agency to provide a total solution for its travel retailers, in all international airports throughout Australia and New Zealand.  Our brief was to employ a team of passionate, committed brand ambassadors and operational management to reflect the quality and reputation of its brand. After an extended and competitive selection process, Moët Hennessy selected Mesh. The objective that Moët Hennessy required Mesh to achieve was to quickly form a highly professional, sales-focused team in order to:

- act as brand ambassadors who would raise awareness, improve visibility and build relationships with current and potential customers

- gather insightful, qualitative information about stores and customers, toward delivering actual measurable sales. 

On any given day, every moment matters to someone somewhere.

The brief from Motorola was to find a financially sound business partner, for a long term partnership, offering an agile and creative business model, established in both Australia and New Zealand. Motorola needed a partner with a proven track record of employing and retaining the best talent in the marketplace to build a field team across ANZ.

With our dynamic and talent driven agency Motorola chose Mesh!

Our field team for Motorola are unique, with our client and agency philosophy of collaboration we got to building a team who are different to the normal cookie cutter field representatives. As our team continues to grow along with the Motorola brand, the opportunity for more is something we will continue to strive for. Results are something our team are driven by, analytics and ways to offer and deliver more is our hallmark.

Looking to gain added market share in a heavily regulated and competitive space is our number one priority. Motorola continues to keep innovating the tech space they play in, to bring more and more technology to both Australia and New Zealand. 

Breville came to Mesh to launch a new product in their food preparation category, knowing our expertise and reputation for deep experience in sales and delivery across selected retailers throughout Australia. Breville have relied on Mesh to deliver quickly, absorbing the brief and taking on the challenge to make a niche product sell through and establish itself in the category - managing the end to end customer service experience.

Together we selected the right stores to convert consumers, using skilled and trained demonstrators. The strategy was to create a highly engaging, sample based demonstration for customers. Our senior account management researched and tested the product, tailoring a selling ceremony built around sales conversion and focussed on selling into the hands of qualified consumers.

Our technology app, Mesh Circle, quickly created a detailed reporting system, capturing quality consumer data tailored to the product for Breville.

The results gained from the program has cemented Mesh in Breville’s sales and marketing strategy.

Dyson Australia were looking for a bespoke national demonstration program, to facilitate current and new products across multiple categories.  We needed to ensure we were allowing for an innovative technology focus across all categories in the Dyson portfolio.  

Dyson have a solid and consistent research and development strategy globally which demanded a nimble, strategic and intelligent face to face sales plan, to support their strong network of retailers in Australia. Our approach was simple, and that was to find the right people for the right stores supporting and demonstrating the right product to find the right solution for customers. 

Dyson being across multiple categories was not something for the faint hearted.  We hit the ground running and very quickly adopted our personalised approach and moved as one with Dyson.  Their pace, like many premium global brands is beyond fast, we set the pace for our team and continue to manage expectations with a calm and measured style.  Knowing our business and working hard to ensure we know Dyson’s business, ensuring we hit all metrics each and every quarter is our promise.  Working with a growing brand with incredible technology is a privilege and our team strive each day for more and more success.

Dyson’s mission is simple solve the problems others seem to ignore. 

Briggs and Stratton approached Mesh to undertake an in-store demonstration program in Australia and New Zealand for Victa in the Bunnings Hardware channel. Briggs and Stratton were looking to gain back market share which had been lost. They believed to claw back their share (and more) that face-to-face demonstration was the only way! 

The Bunnings model is generally focussed on working with their team members to offer support to customers across all brands. Briggs and Stratton identified this was not something that could work for them in such a competitive market, they needed an edge for conversion in the path to purchase. We were thankful and excited to be chosen as the company to transform their presence in Bunnings across carefully selected stores. 

The pressure was on for us to come up with an effective plan, building a detailed training program for our Mesh team members across two countries to immerse our team in the history of Victa, and get hands-on with the products. The full immersion training program proved to be a successful driver for our demonstration program success story.

We worked together with the Briggs and Stratton team to identify the best stores across Australia and NZ. As anyone who works with a demonstration program knows this is not an easy undertaking, it is something that requires patience, and research before landing on the stores to begin discussions with Bunnings. As this was a program that sat outside of “everyday operational process” it needed to be agreed by the retailer.  

The conversion edge that we have been able to achieve in our stores has been nothing short of amazing. By the fourth week we had increased sales across all of the selected stores and have maintained YOY. 

 The stores we are working in all have a far greater consistent sell through of Victa products, confirming and cementing face-to-face customer experience as an integral part of the Victa marketing strategy.